About Us

The modern woman has the balance of being able to show a soft and supportive side, while at the same time, demonstrating strength – she is resilient, she is confident, and she knows her worth. She constantly pushes her limit and dares to dream big. She strives to make every aspect of her life a great one, whether it be family or career. In short, a modern woman strives to live a balanced, purposeful life.

At Dawn to Disco, we want to help you find the clothing that represents your purpose and confidence throughout all the aspects of your life. We're here for the women who get up early and stay up late. For the women who change outfits 3 times a day, or once every 3 days - we don't judge. For the women who get their hands dirty, but still like to feel sexy. For the women who actually wear clothes for daily life, not just an Instagram pic. Our goal is to help you feel your most confident, comfortable, authentic self by providing clothing that finds the balance between fashion and practicality.

In 2021, I was online shopping and realized I didn't have a go-to clothing store that I loved and could repeatedly order good pieces from. I would spend hours clicking through endless pages of huge online catalogues, just trying to find something that I liked, only for it to arrive and end up being too short, too tight, too see-through, or just not realistic for everyday wear. I was 28, married, had a physical job, and did even more physical activities on the weekends. I wanted comfortable, practical clothes that I could really live in, but still feel feminine and put-together. Clothes that were fashionable and made me feel confident, but not overly trendy or youthfully sexy. Let's be real, we're not 21 forever 😉 I felt like I couldn't find a store that offered what I was looking for, so I decided to start my own!

Dawn to Disco has been a labor of love that I've poured my heart and wild soul into, and I sincerely hope you enjoy it. Thanks for shopping small, and supporting the dream of a modern woman.